The cake came with a catalog showing the other cakes the company (<a 
target=_blank href="http://www.21cake.com/">21 Cake</a>) makes and 
conveying the company's philosophy.  Some cakes are amazingly pretty such 
as one cake covered entirely with intricate model roses.  The bakery's 
philosophy is modern: quality ingredients, purity, no preservatives, etc.  
I like their ideas and also their quirky writing style in describing 
themselves and their cakes.